Section outline
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By the end of the lesson students should be able to understand:
-The format of the press release
-Write a press release
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Dear Students,
Try to solve the puzzle
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Dear Students,
Watch the youtube
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A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. The press release should contain all the essential information (who? what? where? when? how? and most importantly why?)
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1. Bovee, C. and Thill, J.V. (2014). Business Communication Today. Essex: Pearson Education Limited.
2. Locker, K. O. and Kaczmarek, S. K. (2007). Business Communication: Building Critical Skills (3rd ed.). New York: McGraw-Hill/Irwin
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